3 memorable Sales Lessons from my wedding

Recently, my pretty wife and I clocked 3 years in marriage. It’s been a journey of learning, unlearning and relearning.

As a Sales Expert, I love to look at everything from the eyes of sales and marketing. This is why I am writing this blog post to share 3 memorable sales lessons that can be extracted from our love story.

Let’s get right into it, Shall we? At some point in the post I will assume the position of a buyer while my wife will take the position of a seller and at other times, we will switch roles. Are you ready? Let’s go!

(1) Be visible or be forgotten

My wife and I knew ourselves from the university but we were just platonic friends. It was 9 years after our first meeting and 7 years after leaving the university that I asked her to marry me.

We dated for just about 10 months before we got married. Everything happened very fast. Before I made that phone call to ask her out; I had been peeping at her on social media without her knowledge.

Yours truly would browse through her Instagram page and get blown away by her stunning photos. I saved loads of them and would flip through them from time to time. “Damn! This gal is beautiful!” I would mutter to myself.

Whether consciously or subconsciously, the lady sure knew how to position herself. Even without speaking to her about my intentions, she was selling herself already. Always remember that a great product sells itself. People see you before they hear you.

Visibility is key! It is not the best product that always gets the highest patronage; it is the most visible product that does.

This is why I wonder why some ladies who are trusting God for a husband would put their Instagram page on private mode. You never can tell who is checking you out. Even the holiest of us do check out the external features in a woman before we make the first move.

Please don’t play Saint Obi on me. You know what I mean. If she wasn’t pretty, I doubt if I would have ‘heard’ the voice of God on her case.

The same applies to your product, you may have the best product but if the right eyes are not seeing it, your sales revenue will continue to dwindle.

(2) Speedy service delivery

My mentor, Dr. Ubong King says “gone are the days when the big swallows up the small. In this dispensation, it is the fastest that swallows up the slowest.” Today’s business world runs on the speed lane.

When I called up my wife to make my intentions of marrying her known to her, she didn’t play hard to get neither was she desperate. Within two weeks, she had an answer for me.

I was certainly not the only guy asking her out but she knew exactly what she needed. Lucky me; I was it!

The same speed with which she gave her response played a role in how quickly it took us to get married. Playing hard to get is no more in vogue.

The same truth applies to service delivery. Your competitors are ever ready to serve the customers you ignore.

How accessible are your products? How long does it take to get to a customer?

(3) Unforgettable experience

In driving this point home, I will assume the position of the service provider. For the rest of her life, December 8, 2016 will forever remain a memorable day for my wife.

After 7 months of dating this phenomenal lady, I decided it was time to put a ring to it but it wasn’t going to be without some drama.

Some months before the time, I contacted her closest friends and told them of my plans to give her a surprise engagement. We created a WhatsApp group for this purpose.

Then on the D-day, I told my gal that a friend had invited us for a birthday dinner. She was excited. This was going to be our first party together. But she was so wrong!!! Hehehe

To cut the story short, by the time she got into the hotel room, she was swept off of her feet by her photographs displayed all over the wall.

There were rose petals littered on the floor. Some were used to inscribe “Amara will you marry me?” on the bed. Just as she was trying to catch her breath, one of her friends sneaked out of the room and said “Amara just say “yes.””

You needed to see how her mouth popped open. Friend number 2 followed, then 3… till the last one came out of hiding bearing a placard with the inscription, “keep calm and say yes.” We could literally see the babe gasping for breath and trying hard to hold back her tears.

At that point, she walked up to me and gave me a very tight hug. I looked straight into her eyes, dropped some lyrics (a friend said it was a motivational speech); then went on my knees and popped the million Dollar question.

In the sweetest voice tone I have ever heard, she said “yes, of course!” That was it! The deal was sealed. Four month later; precisely on April 8, 2017 we got married. My wife makes reference to this experience every time.

Watch the proposal video below:

Just as the above story, every business person can work on creating an unforgettable experience for his customers.

Be memorable in your service delivery. Memorize the names of your customers, write them ‘thank you’ notes, call them on their birthdays… go the extra mile to become their favourite service provider.

Over to you! Kindly share your thoughts with me. What stood out for you? Feel free to share in the comments below and also share with your friends.

Have you downloaded my FREE e-book, ’15 embarrassing reasons why you are not making mega sales?’

If you have not, quickly DOWNLOAD YOUR COPY NOW!

Pay thank me later.

Talk to you soon,

~ TK

#NoExcusesOnlyResults